How does executive coaching play an important role in businesses?
Let me start by painting the bigger picture first. In general (wether it’s in life, business or executive coaching) there are two approaches: transactional and transformational. Transactional coaching is described as an exchange (or transaction) between the coach and coachee to achieve clearly defined goals (often described in ‘external’ terms, like: loose weight, time management, influencing up and down, communicate better, grow your business, fix relationship, etc.). Transa