Red Wall & Stairs


It seems like every tenth person is becoming a coach, or at least would like to! In the last decade there has been an explosion of coaching accreditations, coaching schools, university degrees, coaching niches and a plethora of self professed guru’s spruiking “How to make a million dollars in your coaching room” programs for the once in a life time price of $19,999!

Being cynical about these emerging trends would be simple but in fact we should celebrate our industry as it evolves from a cottage industry to one that is maturing. Whether we will ever be a true profession is a question for a different day.

I live in Sydney, Australia and work between Melbourne, Singapore and Sydney and in my experience coaching is growing in both demand and in supply.

As an Honorary Fellow at Sydney Business School I get to lecture on a Masters of Business Coaching degree and work with some amazing students who are investing heavily in their own education for a career in coaching.

Only last week we ran a panel discussion where four speakers were invited to speak to the students about the profession from the perspectives of a buyer of coaching, a global head of Talent for a multi national company who uses coaching across the globe, from the view of an experienced coach and from a coaching academic.

Here are some ideas that emerged from that panel discussion. Read them in the February edition of the Worldwide Coaching Magazine

Playing the role of devil’s advocate for a moment, I’d like to turn the theme of this edition of the WCM e-zine on its head a bit. Instead of discussing “The State of the Profession,” let’s turn the camera around for an inward perspective and focus on the professionals. That’s you, and that’s me. I suggest we ponder this:

What is the State of My Own Professionalism?

Let me be more specific and share a few ideas as we begin to process this line of inquiry in the February edition of the Worldwide Coaching Magazine.

Whatever we are attending to, we, as coaches, are always helping our clients clarify intention and develop SMART goals; identify challenges and opportunities, identify and align motivation with vision and action; design action steps nurturing commitment and follow-through, and celebrating success.

Each one of these actions and many related sub-actions begin by “taking stock.”

Our goal, as coaches, is to help our clients arrive at clarity, gain insight and perspective that moves them into inspired action – fundamental to good coaching.

Eight years ago, when I earned the right to call myself a Professional Certified Coach, there were 49 coaching programs recognised by the International Coach Federation (ICF).

The field was burgeoning and wide open and I was excited to enter and contribute to what seemed like a fairly new and promising professional career path.

Since then, the coaching profession has grown, developed and matured. Hundreds of coaching schools and programs, both independent and affiliated with colleges and universities, have sprung up. Training program offerings range from one week to 10 days to hundreds of hours in class time and assignments.

While coaching today is widely recognised as beneficial and welcomed by individuals privately and in organisations, coaching, as a profession, seems muddied and cluttered.

Find out how to succeed in this noisy, cluttered and muddied profession in this edition.