Red Wall & Stairs


Let me start by painting the bigger picture first. In general (wether it’s in life, business or executive coaching) there are two approaches: transactional and transformational.

Transactional coaching is described as an exchange (or transaction) between the coach and coachee to achieve clearly defined goals (often described in ‘external’ terms, like: loose weight, time management, influencing up and down, communicate better, grow your business, fix relationship, etc.). Transactional coaching is therefor more or less solution focussed. It’s more about doing and not so much about being.

Transformational coaching is focussed on enabling self-actualisation. Transformational coaching dives deep into a coachees psyche, focussing on who the coachee is and desires to become. It’s more about being and not so much about doing.

The higher one climbs up the corporate ladder, the lesser it is about what you know or what you do, but more about who you are and how you see, and present, yourself.

That is why executive coaching plays an important role in business. A combination of transactional and transformational coaching leads to a better understanding of what your role in your organisation is and how you can effectively lead your people and your business into a prosperous future in a cool, calm, collected and empowering way.

Happier people with a sense of purpose are more effective, creative and collaborative which in turn leads to a higher productivity.

We are excited to announce the 16th Annual Executive Coaching Conferencepresented by The Conference Board. We hope you can join us on March 26-27, 2019 at the Westin New York at Times Squareto learn from leading practitioners who will address Internalizing andScaling a Coaching Mindset for Organizational Impact.

Benefits of Attending

Join us for a valuable, two-day event where we will explore topics including: How to embed a coaching mindset into your company’s culture and business strategy; A variety of coaching delivery methods that meet today’s demands; Emotional intelligence as a method for providing quality leadership that is trustworthy. By attending you will:

  • Strengthen your coaching practice with a road map from experienced leaders.

  • Learn first-hand how coaches are helping leaders succeed in agile environments.

  • Discover ways to deliver coaching that also meets the immediate needs of clients.

  • Broaden your understanding of “team coaching” methods, competencies and skills.

  • Discuss how to prioritize and measure the impact of coaching.

For more information, visit:

Register Today andSave $500 with code: WCM

Have you already registered for the live Narrative Coach workshop?

In case you haven't and would like to get a sneak peek into Dr. David Drake's coaching approach before you do - I have something cool to share with you!

Watch an exclusive 25-minute Narrative Coaching Demo with David Drake

I'm not sure if you're familiar with the WBECS Live Coaching Demos but they have been one of my favorite features of the platform this past year. They basically give you the opportunity to be a fly on the wall during real-life coaching sessions from our industry's top thought-leaders.

If you're wondering what makes Narrative Coaching different and how it translates to a practical situation with a client, this video with David is a must watch! It gave me a lot of insights about how I can find more ease in my coaching sessions and get results without having to 'try so hard'.

To be more specific, this recorded demo covers:

  • The 5 questions you need to ask to rewind your story and create a different, more desirable result.

  • How to move to a deeper dialogue quickly by uncovering the hidden pieces of your own and your client's story.

  • How to uncover what drives human behavior and become an expert at gracefully interrupting narrative patterns.

You can watch it here at no cost.

I trust you'll get a ton of value out of it! Enjoy the video and let me know what you think.

PS: If this demo has piqued your interested, don't forget that you can still join one of the last live workshops this week. (it's the last time they're running them for free this year!)

Live and Learn!

Ton de Graaf

Executive Coach, Publisher and Editor-in-Chief Worldwide Coaching Magazine