top of page
Red Wall & Stairs


As coaches, the quality of our coaching is our most valuable asset. That's why I believe that constantly educating ourselves is crucial for long-term success.

You might know that I have attended WBECS - the World Business and Executive Coaching Summit - last year... And their online classes really impacted the way I coach. I loved learning the latest methodologies and connecting with a community of like-minded colleagues. Plus, it shows when it comes to the results I achieve with my clients as well.

At WBECS - which is a live, online summit - you get to learn from over 40 of the most brilliant minds in the coaching profession. They share their best tools and strategies and even do live coaching demonstrations (which I have found to be especially valuable!).

Plus, you'll be able to earn up to 3 CCE Units at no cost.

I've personally benefited from the summit and would love to invite you to join at no cost.

The amazing presenters at WBECS cover a wide range of topics and coaching disciplines. It might be hard to choose, but you are welcome to register for as many sessions as you'd like.

Here are just a few examples of all the live classes you'll be able to attend when you join the complimentary Pre-Summit:

  • Peter Bregman - Emotional Courage and Coaching: The Key to Helping Your Clients Get Massive Traction on Their Most Important Work (and Getting Your Most Stuck Clients Unstuck)

  • David Peterson - The DNA of VUCA: Coaching leaders to deal with chaos, complexity, and exponential change

  • Peter Hawkins - Delivering Value Beyond the Individual and Beyond the Team

  • Erica Dhawan - Get Big Things Done: The Power of Connectional Intelligence

  • Cy Wakeman - No Ego: How Leaders Can Cut the Cost of Drama, End Entitlement and Drive Big Results

And so much more!

Are you curious? Then reserve your spot for the complimentary WBECS Pre-Summit now:

I promise you will gain incredible value from it!

Live and learn,

Ton de Graaf,

Executive Coach and Chartered Business Coach™

Publisher and Editor-in-Chief of the Worldwide Coaching Magazine

PS: You will also get to join a global community of thriving coaches and benefit from many interactive features like panel discussions and Q&As. I highly recommend that you join the free Pre-Summit now before the most popular sessions are full. Here is the registration link for you again.

Let me start by painting the bigger picture first. In general (wether it’s in life, business or executive coaching) there are two approaches: transactional and transformational.

Transactional coaching is described as an exchange (or transaction) between the coach and coachee to achieve clearly defined goals (often described in ‘external’ terms, like: loose weight, time management, influencing up and down, communicate better, grow your business, fix relationship, etc.). Transactional coaching is therefor more or less solution focussed. It’s more about doing and not so much about being.

Transformational coaching is focussed on enabling self-actualisation. Transformational coaching dives deep into a coachees psyche, focussing on who the coachee is and desires to become. It’s more about being and not so much about doing.

The higher one climbs up the corporate ladder, the lesser it is about what you know or what you do, but more about who you are and how you see, and present, yourself.

That is why executive coaching plays an important role in business. A combination of transactional and transformational coaching leads to a better understanding of what your role in your organisation is and how you can effectively lead your people and your business into a prosperous future in a cool, calm, collected and empowering way.

Happier people with a sense of purpose are more effective, creative and collaborative which in turn leads to a higher productivity.

We are excited to announce the 16th Annual Executive Coaching Conferencepresented by The Conference Board. We hope you can join us on March 26-27, 2019 at the Westin New York at Times Squareto learn from leading practitioners who will address Internalizing andScaling a Coaching Mindset for Organizational Impact.

Benefits of Attending

Join us for a valuable, two-day event where we will explore topics including: How to embed a coaching mindset into your company’s culture and business strategy; A variety of coaching delivery methods that meet today’s demands; Emotional intelligence as a method for providing quality leadership that is trustworthy. By attending you will:

  • Strengthen your coaching practice with a road map from experienced leaders.

  • Learn first-hand how coaches are helping leaders succeed in agile environments.

  • Discover ways to deliver coaching that also meets the immediate needs of clients.

  • Broaden your understanding of “team coaching” methods, competencies and skills.

  • Discuss how to prioritize and measure the impact of coaching.

For more information, visit:

Register Today andSave $500 with code: WCM

bottom of page